Holly was founded in Guangzhou in 1993, formerly known as "Guangzhou Guardian," and officially changed its name in 2011. In 2016, it joined the Yingfeng Group and currently has offices in Guangzhou, Beijing, Shanghai, and Hong Kong. As one of the founders of the Chinese art auction market, Holly has actively participated in and witnessed its development. Holly's business scope focuses on art auctions, supplemented by art e-commerce and property auctions. Its business types cover six major sectors and dozens of categories: Chinese painting and calligraphy, ancient books, porcelain, jade, and crafts; contemporary art; fine wines, aged teas, and health products; coins; and jewelry, watches, and luxury goods. Adhering to the philosophy of "upholding the essence of auctions and creating industry value together," Holly is committed to providing professional and high-quality auction services to its collector clients.