At the end of 2020. ArtPro and Beijing Art Gallery Association launched a questionnaire survey on the Beijing Art Gallery Association members to discuss the current situation and development of art galleries. We review and analyze this particular period to find out the trend and prospect of art galleries. Members of the Beijing Gallery Association are the core and the essential components of the Beijing gallery industry. This survey represents the overall situation of Beijing and China's gallery industry.

This report will make a comprehensive analysis and explanation from the following seven aspects: annual business situation of the galleries in 2020, business model, employment of the gallery staff, the quantity and quality of exhibitions, participation in the Art Fair, new collectors obtaining approaches, and gallery promotion methods.

Research Scope: 55 galleries, members of Beijing Gallery Association

The second part——the business model of the gallery in 2020

1 Diversified business categories of Beijing Gallery

A Overall situation of Beijing Gallery

Beijing galleries are mainly engaged in contemporary art. More than 95% of galleries are primarily engaged in the sales of contemporary art. 5% of galleries are also involved in image and photography, ink painting and classic painting.

B Features:

As a feature section of Chinese contemporary art, contemporary ink painting also has a place in Beijing Gallery's sales performance. Among them, 5% of the contemporary ink painting dealers their sales revenue in the contemporary ink painting plate in 2020 to be satisfactory.

Taihe Art Space, which has a history of more than ten years in 798. is also a member of Beijing Gallery Association. They have been saling Chinese ink painting and Chinese contemporary art in 798. so did Mozhai Gallery in Caochangdi. In the process of operation in 2020. they have made considerable achievements in the sales of contemporary ink painting works.

2. Beijing Gallery's annual art sales channels are diversified and online sales participation is high

A The sales volume of artist works in Beijing gallery

Nearly 50% of the galleries sell less than 50 pieces a year, of which 32% sell 20-50 pieces. The number of galleries with less than 20 pieces sold accounted for 15%;

25% of the galleries sell 50-100 pieces annually;

The number of galleries with annual sales of 100-150 pieces accounts for 10%;

Galleries with annual sales of more than 150 pieces account for 18%.

3 Diversified sales channels have become the mainstream, and galleries are enthusiastic about online art sales.

A Beijing Gallery has high participation in online art sales.

According to the survey, in 2020. 80% of the galleries participated in online sales, and 20% of the galleries did not participate in online sales.

The number of online sales is small, and the overall contribution to the general sales is low.

25% of galleries have not reached online art deals.

65% of the galleries sold less than five pieces online, of which 1-3 pieces accounted for 45%, 4-10 pieces account for 20%, 10% of the galleries sold more than ten pieces online, and three of them sold more than 30 pieces.

B There are four main reasons why some galleries didn't use online sales

1.10% of the galleries think that the price is fluctuating and not suitable for public sale on the internet.

2.14% of the galleries didn't try due to lack of staff. According to the survey, 75% of the galleries have 5-10 employees. From this point, galleries with less than ten people are under tremendous pressure to work in online sales.

3、 43% of the galleries think that online transactions are invalid and unnecessary.

4、 33% of the galleries think that they are still used to offline communication. The habit of taking social contact as the transaction carrier is still the primary type in the art industry.

Overall, the sales channels for online medium and high-end artworks are still not formed, facing difficulties such as poor online sales effect, insufficient personnel, and enormous operation pressure. In the short term, the scene of online artworks sales is still under construction.